The Best Lenses for Authentic Branding (Youtube, Facebook, Instagram)
Updated: Nov 20, 2018
Does your brand value honesty?
Are you making social media content that you want people to believe in? Do you want people to trust what you say?
Of course you do!
Why wouldn't you? Right now camera companies, photographers, videographers and influencers are obsessed with full frame cameras, fast lenses, and creamy background blur.
With companies like Canon, Sony, Panasonic and Nikon all fighting over the mirrorless full frame market.
These cameras and lenses have their place and are important but for businesses, brands and for authenticity. The logic doesn't add up.
Let me share a secret with you.
The old school way of creating content revolved around having long lenses with fast apertures. This gives a classic look of professionalism in videos and photography. I know because I cut my teeth creating television content and working on professional commercials.
However... Bob Dylan said it best,
"The times they are a changin'."
Since smartphones came into play disrupting the camera market things are changing in big ways.
Longer lenses with blown out backgrounds seem more and more staged. It looks professional and beautiful but not believable.
This is perfect for movies and weddings but not the best feeling you want to give your customers to trust in you and your company.
Want Proof?
In this video Chelsea and Tony Northrup two authorities on cameras, photography and videography support what I teach by explaining what lens focal lengths actually mean for you, your products and your company.